Perfume commercials have become an art form. They use the big screen to advertise something (the scent) that you can't give any impression at all about via that medium. The solution, such as it is, is to create an association with 'raw' human desire, elegance, beauty, and wealth. When crafted well combining music and imagery, they are glamorous, emotive and effective for the brand owners. When done poorly they may fall victim to not having anything to do with the product at all.

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