Perfume
commercials have become an art form. They
use the big screen to advertise something
(the scent) that you can't give any impression
at all about via that medium. The solution,
such as it is, is to create an association
with 'raw' human desire, elegance, beauty,
and wealth. When crafted well combining
music and imagery, they are glamorous, emotive
and effective for the brand owners. When
done poorly they may fall victim to not
having anything to do with the product at
all.
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